Sustainability is in. So many businesses, especially those in the ecommerce world, are working towards sustainable solutions for their packaging.
It is important because it reduces environmental waste and also makes your brand look better. However, durability is a big part of this, and making sure that you understand the balance is important. The right packaging will do both, providing the best of both worlds to your customers, and here, we’ll go over each of these different elements that play a part in giving the consumers the ideal experience for their packaging needs.
Recyclable or reusable Packaging
One thing that sustainable packaging does is that it uses materials that are reusable and recyclable.
For reusable, this can be packaging that you fill up, such as glass or little containers. If you bring them back, they can be cleaned and disinfected, and then used again, saving the planet little by little. Usually, makeup and other food brands may do this, and even offer financial incentive for you to do this.
Compostable is the other. soil and plants do thrive on health waste, and composting is one way to do it. it offers nutrients that might not be present otherwise in the soil, adding to the experience in its own way. This type of packaging is really good, because if the consumers do it correctly, it aids not just with reduction of waste, but plant growth.
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Finally, there is recyclable packaging, which is what most corrugated and other types of packaging are able to use. This does rely on the consumer to take initiative to get rid of it.
With this type of packaging, you can get strong ones. For example, corrugated paper is a good tool that will ensure that the item is able to easily break down. it’s so simple, and it can make marked strides in the overall results of your packaging experience.
It is also better as eco friendly shipping, especially when compared to plastic. Speaking of plastic, there are sustainable ones, such as bioplastics, which are all biodegradable. While more expensive, it is an option.
Reduce the Excess
You also want to look at how much you’re putting into your package in terms of void fill and excess.
That excess does make you look wasteful, and in many cases might not be necessary.
However, the biggest challenge with fragile and heavy goods is to have this packaging strong, and maintain protection while not looking wasteful.
The best way to go about doing this is to examine your packaging, in order to make sure you’re not being too excessive, and also performing drop and other tests to ensure that the item doesn’t break.
Why do This
While being eco friendly is great, you don't want to mess up the items your customers pay for.
With more and more people worried about waste, you should always look at the different products that you have, and from there make sure that they aren’t excessive or wasteful.
The planet is definitely at a point where care matters. When you care about your product packaging, you will see a difference. Being able to give customers something that will stay strong and also not destroy the environment looks good, and also convey to them your dedication to the planet.
A little goes a long way with your packaging, and when you’re able to offer packaging that’s simple, yet effective, you’ll see the difference immediately, and the results of the fruits of your labor apparent in everything that you do.
